Balanced Clean, Built for Dense Coats

Nourishing Shampoo

Name: Nourishing Shampoo
Brand: Bloom Groom
SKU: BG-SHMP-BBY-16OZ
Price: 24.0 USD
Availability: InStock

Removes buildup without stripping moisture, strengthens the coat, and supports the skin barrier — so coats stay balanced, brushable, and comfortable.

$24

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Choose Scent: Botanical Bay

Key Benefits

Cleans effectively without overdrying
Maintains natural moisture balance
Supports smoother brushing post-bath
Helps reduce itchy or dry skin
Safe for consistent, routine use
Designed for mat-prone coats

The Scent

Botanical Bay is a fresh, crisp, slightly floral scent reminiscent of a waterfront garden. Notes of peony, apple, sea water, lilt of the valley, and driftwood.

How To Use

Wet coat thoroughly, lather from neck to tail, and rinse well. Repeat for extra-dirty coats. Follow with Bloom Groom Leave-In Conditioner for best results. Wash every 3-6 weeks depending on coat type and activity level.

Ingredients

Water, Glycerin, Aloe Barbadensis Leaf Juice, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Methyl Isethionate, Xantham Gum, Propanediol, Natural Fragrance (plant-derived), Colloidal Oatmeal, Panthenol (Pro-Vitamin B5), Sodium PCA, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citric Acid

Learn more about our ingredients here

Clean Without Stripping.

This formula lifts dirt and oil while maintaining the integrity of the hair cuticle — helping the coat feel clean, soft, and manageable once dry.

Support the Skin.

With barrier-supporting active like panthenol and glycerin, this shampoo helps maintain skin comfort — especially for dogs bathed regularly.

Strengthen the Coat.

Maintain softness and hair structure, especially for frequently-brushed dogs — supports smoother brushing and less frizz.

Groomer-founded

Born from over 30 years of professional grooming. We've learned what works and what doesn't.
Vet-derm guided

Every formula is vet-approved and is backed by veterinary dermatology science.
Clean ingredients

Every ingredient is chosen for a purpose and is evaluated for safety and efficacy.
Money-Back Guarantee

We stand by our products. If you aren't happy with the results, let us know and we'll take care of it.

Frequently Asked Questions

Are these hypoallergenic?

Yes — though it’s worth noting that there’s no official standard for what “hypoallergenic” means in pet care, so we made our own. Every Bloom Groom formula is crafted to be ultra-gentle, using only ingredients that are known to be well-tolerated by dogs. That means no sulfates, drying alcohols, silicones, parabens, or synthetic fragrances. If it doesn’t have a benefit, it’s not in the bottle.

How often should I bathe my dog?

Most dogs do best with a bath every 4–6 weeks, or sooner if they get dirty or start to smell. It also depends on coat length and activity level. Regular baths help keep the skin balanced and the coat healthy.

Will this shampoo help with itching or dryness?

It can! The formula includes soothing ingredients like oatmeal, aloe, and panthenol that calm irritation and support hydrated, healthy skin.

Will this clean my dirty dog?

Yes! We developed the ideal blend of gentle surfactants that thoroughly cleanse without the need for sulfates. Our formula does not strip the skin and coat from natural oils.

Does it work for all breeds and coat types?

Absolutely. It’s balanced for every coat — short, long, curly, or double — and rinses clean without leaving buildup.

Is this safe for sensitive skin or puppies?

Yes. Both formulas are pH-balanced for canine skin and are ultra gentle. They’re safe for puppies and dogs with sensitive skin.