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Soft Steps Set

Fresh feels, every day — no bath required.

The Soul

Their paws carry them through everything — from beach strolls to city blocks to muddy garden paths. We made this set to honor that quiet work with care that’s both practical and indulgent.

 

A gentle cleanser to lift grime and soothe the skin. A velvety balm to shield, soften, and restore. It’s a ritual that fits right into your life — a moment of calm after a walk, a swipe of comfort before bed. For dogs who go everywhere with you, and deserve a little care when they get there.

The Science

Sulfate-free plant surfactants lift away dirt, allergens, and city grime without stripping essential oils or disrupting paw pH — for clean, comfortable skin after every walk.

Aloe, glycerin, and propanediol hydrate as they cleanse, soothing the skin and preventing tightness or irritation — even with daily use.

Panthenol and Sodium PCA replenish moisture lost to pavement, weather, and wear, supporting faster recovery and long-term softness.

Hydrolyzed rice protein reinforces the paw’s barrier, improving resilience and helping retain hydration in dry or damaged areas.

Candelilla wax + broccoli seed oil form a breathable seal that mimics the skin’s natural lipids — locking in moisture without clogging or greasiness.

Sea buckthorn oil and vitamin E deliver antioxidants and calming compounds that support healing and protect against further irritation.

How to use

Paw Cleanser

Post-Walk:

Pump foam directly onto each paw.

Gently massage into pads and between toes.

Wipe clean with a towel. No rinse needed.

Follow with balm if paws are dry or exposed to rough surfaces.

 

Paw Balm – How to Use

Daily or as needed:

Apply to clean, dry paws.

Massage gently into pads.

Best used after walks or before bed.

Safe to use daily for maintenance or seasonally for protection.

Ingredients

Paw Cleanser: Water (Aqua), Glycerin, Aloe Barbadensis Leaf Juice, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Methyl Isethionate, Xantham Gum, Propanediol, Colloidal Oatmeal, Panthenol (Pro-Vitamin B5), Sodium PCA, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citric Acid

 

Paw Balm: Candelilla Wax, Fractionated Coconut Oil, Jojoba Oil, Shea Butter, Sea Buckthorn Oil, Broccoli Seed Oil, Vitamin E (Tocopherol)

Paw Cleanser

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Paw Balm

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FAQ

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How often should I use each product?

The cleanser can be used daily — even multiple times a day after walks. The balm is ideal after cleaning or before bed to replenish moisture and create a protective barrier.

Does the balm feel greasy or sticky?

Not at all. It’s rich at first touch but melts in beautifully. No residue, just soft, protected paws.

Can I use the cleanser on dry paws or just dirty ones?

Yes — it’s designed to clean and soothe, not just remove dirt. Great for refreshing paws after walks or conditioning them on dry days.

What if my dog licks their paws after application?
 

No problem. All ingredients are safe, non-toxic, and chosen with that exact behavior in mind.

Is this okay for sensitive or irritated paws?

Absolutely. Both products are formulated with barrier-repairing and skin-soothing ingredients, making them ideal for sensitive skin and paw discomfort.

Build Your Dog’s Top Shelf

THE BLOOM GROOM
STANDARD

Care That’s Meant to Be Felt

We don’t make products just to clean — we make rituals that shift something. From the texture of the foam to the scent that lingers after a cuddle, every detail is chosen to enhance the way you care for your dog (and how they feel in your hands).

Professional Precision, At Home

Melissa’s years of hands-on grooming taught us what works — and what doesn’t. Every product is created with intention: it must perform, elevate, and make grooming easier for the people who do it every day. And now, that level of care belongs in your bathroom, not just the van.

Professional Precision, At Home

Melissa’s years of hands-on grooming taught us what works — and what doesn’t. Every product is created with intention: it must perform, elevate, and make grooming easier for the people who do it every day. And now, that level of care belongs in your bathroom, not just the van.

A Tasteful Life, Shared

Your home is curated. Your skincare is considered. Your dog deserves the same quiet luxury. We build our products and brand around a life that’s intentional, warm, and refined — because dogs aren’t separate from your life. They are part of your style, your scent, your softness.

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2025 Bloom Groom Pet Company, LLC

About

Shipping & Returns

Terms & Conditions

Contact Us

2025 Bloom Groom Pet Company, LLC