How It Works

Rather than harsh soaps that strip the skin, Nourishing Shampoo cleans while supporting comfort:

💜 Gently removes dirt, oil, and buildup without over-drying the skin

💜 Helps calm itch and irritation during and after bath time

💜 Leaves the coat soft, balanced, and easier to brush once dry

Who This Is For

This shampoo is for dogs that:

🐾 get itchy or uncomfortable after baths

🐾 have dry or sensitive skin

🐾 need frequent washing due to outdoor play or allergies

🐾 struggle with tight, rough, or dull coats after bathing

What to Expect

Use during bath time when you want:

⭐️ a clean coat without dryness

⭐️ calmer, more comfortable skin

⭐️ improved softness and manageability

⭐️ a better post-bath feel — not tight or stripped

How It Helps

Regular bathing shouldn’t leave your dog uncomfortable. Nourishing Shampoo is designed to make bath time feel better — not just cleaner — by supporting the skin’s natural balance so dogs scratch less, feel softer, and stay more comfortable between washes.


  • Groomer-Founded

    Born from over 30 years of caring for pets. We've learned what works and what doesn't.

  • Vet-Derm Guided

    Every formula is vet-approved and is backed by veterinary dermatology science.

  • Clean Ingredients

    We carefully evaluate every ingredient, ensuring they meet strict safety and efficacy standards.

  • Fair Pricing

    Premium formulas, without the markup. We work hard to have competitive prices, so your dollar goes to what's in the bottle.



Frequently Asked Questions

Yes — though it’s worth noting that there’s no official standard for what “hypoallergenic” means in pet care, so we made our own. Every Bloom Groom formula is crafted to be ultra-gentle, using only ingredients that are known to be well-tolerated by dogs. That means no sulfates, drying alcohols, silicones, parabens, or synthetic fragrances. If it doesn’t have a benefit, it’s not in the bottle.

Most dogs do best with a bath every 4–6 weeks, or sooner if they get dirty or start to smell. It also depends on coat length and activity level. Regular baths help keep the skin balanced and the coat healthy.

It can! The formula includes soothing ingredients like oatmeal, aloe, and panthenol that calm irritation and support hydrated, healthy skin.

Yes! We developed the ideal blend of gentle surfactants that thoroughly cleanse without the need for sulfates. Our formula does not strip the skin and coat from natural oils.

Absolutely. It’s balanced for every coat — short, long, curly, or double — and rinses clean without leaving buildup.

Yes. Both formulas are pH-balanced for canine skin and are ultra gentle. They’re safe for puppies and dogs with sensitive skin.