Key Features

A Superfine Powder

Our blend of 100% natural powders is finely milled and sifted. The particles work to absorb excess oils and moisture that cause bad odors.

No Foam or Residue

Foam and spray shampoos leave sticky residue on the coat and use fragrance to mask odor. Our powder poofs on and disappears without a trace.

Skin Soothing

Made with aloe vera powder and colloidal oatmeal to soothe itchy skin and support the skin microbiome.

Dematting Magic

Use the powder to comb out mats and tangles with ease. The powder acts as lubrication within the tangles, helping combs break through them easier.

A Fresh Scent

Lightly scented with roman chamomile oil (under 1%). This also offers calming and soothing benefits.



  • Groomer-Founded

    Born from over 30 years of caring for pets. We've learned what works and what doesn't.

  • Vet-Derm Guided

    Every formula is vet-approved and is backed by veterinary dermatology science.

  • Clean Ingredients

    We carefully evaluate every ingredient, ensuring they meet strict safety and efficacy standards.

  • Fair Pricing

    Premium formulas, without the markup. We work hard to have competitive prices, so your dollar goes to what's in the bottle.


Frequently Asked Questions

It absorbs excess oil, removes odor, and refreshes the coat — just like dry shampoo for humans, but made safely for dogs.

No — it’s ultra-fine and invisible once brushed in. Works on dark coats too.

As often as needed! It’s gentle enough for frequent use and great between baths or after walks.

Not quite — it’s for in-between cleanups. Use it when your dog needs a quick refresh but not a full bath.

Yes — it’s vet-cleared for both puppies and dogs with sensitive skin. Always avoid eyes, nose, and mouth.