No Secrets Here!

Curious about the ingredients that power our products? Here's a breakdown of each of our formulas.

Poof Powder

Absorbs excess oil and moisture, leaving coat feeling fresh instead of greasy.

Soaks up excess oil and gives the coat a soft, silky texture.

Soaks up excess oil and gives the coat a soft, silky texture.

A gentle clay that absorbs oil and lightly cleanses without stripping the coat.

Baking soda — neutralizes odor.

Soothes and hydrates the skin.

Lightweight moisturizer that softens the skin and coat without leaving residue.

Calming, anti-inflammatory botanical; adds a soft natural scent.

Slip Spray

The base that carries every other ingredient.

Emulsifier — blends oil and water ingredients so the spray stays uniform.

Draws moisture into the coat and skin.

Moisturizes and adds shine and softness to fur.

Vitamin B3 — supports the skin barrier and calms irritation.

A natural moisturizing factor that hydrates skin and coat.

A fermentation-derived polysaccharide (from sugar). It naturally thickens and stabilizes formulas. Creates a smooth, even application and helps actives stay put for better performance.

Scent, derived from plant sources (scented options only).

Honey-derived conditioning agent — detangles and softens hair.

Preservative that keeps the formula free of bacteria and mold.

A naturally occurring component of skin’s Natural Moisturizing Factor (often fermented from plants). Powerful humectant that binds water to the skin. Helps maintain long-lasting hydration and suppleness.

Soothes and hydrates skin.

Mild moisturizer that also boosts the preservative system.

Stabilizes the formula and helps the preservatives work better.

Soothes and calms irritated skin.

Nourishing oil that softens the coat and adds shine.

Strengthens hair strands and smooths the coat for easier detangling.

Conditions and strengthens hair.

Lightweight moisturizer, softens without greasiness.

Preservative — prevents mold and yeast growth.

Emulsifier and conditioner that helps everything blend and softens the coat.

Mineral powder buffering agent. Helps neutralize odors and balance acidity in dry formulas. Supports a fresher-smelling coat between washes.

Soft Suds

The base that carries every other ingredient.

Draws moisture into the coat and skin.

Soothes and hydrates skin.

Gentle, coconut-derived cleanser.

Mild coconut-derived cleanser that also conditions as it washes.

Gentle coconut-derived cleanser that creates a soft, creamy lather.

Thickener — gives the shampoo its texture.

Plant-derived solvent that helps ingredients blend and adds hydration.

Scent, derived from plant sources. (Scented options only)

A naturally occurring component of skin’s Natural Moisturizing Factor (often fermented from plants). Powerful humectant that binds water to the skin. Helps maintain long-lasting hydration and suppleness.

Soothes itchy, irritated skin.

Moisturizes and adds softness and shine.

Calming, anti-inflammatory botanical extract.

Preservative.

Mild moisturizer that boosts preservation.

Preservative — prevents mold and yeast growth.

Adjusts pH to balance the formula.

A stable, lightweight emollient (sugar-cane derived). Replenishes lipids and reduces moisture loss. Leaves skin satiny and coat soft without residue.

Sugar-based solubilizer/cleanser from coconut and corn. Helps blend oils/fragrance into water and boosts mild cleansing. Supports clear, stable formulas that feel gentle.

Rice proteins enzymatically broken into smaller peptides. Improves moisture retention and helps add body and shine. Supports a fuller-looking, stronger-feeling coat.

Cold-pressed from broccoli seeds; naturally high in erucic acid. Provides silicone-like slip and shine without silicones. Leaves coat glossy and smooth while cushioning the skin.

Chelating agent derived from glucose fermentation. Binds metal ions to protect formula stability and preservative efficacy. Helps products stay fresh and perform consistently.

Starch from the arrowroot plant. Gently absorbs excess oils and moisture. Refreshes the coat between baths and leaves a clean, soft feel.

A mild, cosmetic clay rich in kaolinite. Absorbs oil and impurities without over-drying. Leaves the coat fresher with a soft, velvety finish.

Mineral powder buffering agent. Helps neutralize odors and balance acidity in dry formulas. Supports a fresher-smelling coat between washes.

Concentrated aloe solids made by dehydrating aloe juice. Rehydrates into formulas to deliver soothing, water-binding polysaccharides. Calms skin and supports lightweight hydration.

Steam-distilled from Anthemis nobilis flowers. Known for its calming aroma and skin-soothing properties at low dilution. Helps create a gentle, comforting experience during use.

Plant wax from the candelilla shrub. Provides structure and a protective occlusive layer in balms. Seals in moisture to keep paw pads and noses soft.

Coconut oil with medium-chain triglycerides isolated for stability and light feel. Glides on easily and resists oxidation. Softens and conditions without greasiness.

Butter expressed from shea nuts. Rich in fatty acids that cushion and protect the skin barrier. Helps dry areas feel comforted and keeps coats looking conditioned.

Cold-pressed from sea buckthorn berries or seeds; naturally colorful and nutrient-dense. Supports skin barrier health with omega fatty acids and antioxidants. Helps rough spots look and feel restored.

Antioxidant typically derived from plant oils. Protects oils in the formula from oxidation and supports skin conditioning. Helps maintain product freshness and adds a nourishing touch.

Bean Wash

The base that carries every other ingredient.

Gentle, coconut-derived cleanser.

Mild, coconut-derived cleanser.

Soothes and hydrates skin.

Draws moisture into the coat and skin.

Plant-derived solvent that helps ingredients blend and adds hydration.

Moisturizes and adds softness and shine.

Strengthens and conditions the skin.

A naturally occurring component of skin’s Natural Moisturizing Factor (often fermented from plants). Powerful humectant that binds water to the skin. Helps maintain long-lasting hydration and suppleness.

Lightweight oil that adds shine and softness without feeling greasy.

Stabilizes the formula and supports the preservative system.

Preservative.

Mild moisturizer that boosts preservation.

Preservative — prevents mold and yeast growth.

Adjusts pH to balance the formula.

Plant wax from the candelilla shrub. Provides structure and a protective occlusive layer in balms. Seals in moisture to keep paw pads and noses soft.

Coconut oil with medium-chain triglycerides isolated for stability and light feel. Glides on easily and resists oxidation. Softens and conditions without greasiness.

Butter expressed from shea nuts. Rich in fatty acids that cushion and protect the skin barrier. Helps dry areas feel comforted and keeps coats looking conditioned.

Cold-pressed from sea buckthorn berries or seeds; naturally colorful and nutrient-dense. Supports skin barrier health with omega fatty acids and antioxidants. Helps rough spots look and feel restored.

Antioxidant typically derived from plant oils. Protects oils in the formula from oxidation and supports skin conditioning. Helps maintain product freshness and adds a nourishing touch.

Bean Balm

Plant-derived wax that gives the balm its firm, protective texture.

Lightweight oil that moisturizes and absorbs quickly.

Mimics the skin's natural oils to moisturize deeply without clogging.

Rich, deeply moisturizing butter that softens rough, cracked paw pads.

Nutrient-dense oil that supports skin healing and repair.

Lightweight, silky oil that adds shine and a protective barrier.

Antioxidant that protects the oils from going rancid and supports skin health.

The No List

We ban over 120 ingredients in our products. Here are a few that you'll never find on our INCIs.

Sodium Lauryl Sulfate (SLS)

Sodium Laureth Sulfate (SLES)

Ammonium Lauryl Sulfate

Ammonium Laureth Sulfate

Sodium Myreth Sulfate

TEA‑Lauryl Sulfate

MEA‑Lauryl Sulfate

Sodium C14‑16 Olefin Sulfonate

DMDM Hydantoin

Imidazolidinyl Urea

Diazolidinyl Urea

Quaternium‑15

Bronopol (2‑bromo‑2‑nitropropane‑1,3‑diol)

Sodium Hydroxymethylglycinate

Benzylhemiformal

Methylisothiazolinone (MI)

Methylchloroisothiazolinone (MCI)

Benzisothiazolinone (BIT)

Octylisothiazolinone (OIT)

Dichloroctylisothiazolinone (DCOIT)

Chloromethylisothiazolinone

Methylparaben

Ethylparaben

Propylparaben

Butylparaben

Isobutylparaben

Isopropylparaben

Diethyl Phthalate (DEP)

Dibutyl Phthalate (DBP)

Benzyl Butyl Phthalate (BBP)

Di(2‑ethylhexyl) Phthalate (DEHP)

Diisobutyl Phthalate (DIBP)

Diisononyl Phthalate (DINP)

Diisodecyl Phthalate (DIDP)

Di‑n‑octyl Phthalate (DNOP)

Dimethicone

Cyclopentasiloxane (D5)

Cyclotetrasiloxane (D4)

Cyclohexasiloxane (D6)

Amodimethicone

Trimethicone

Polysilicone‑11

Simethicone

SD Alcohol 40‑B

Alcohol Denat.

Isopropyl Alcohol

Methanol

Ethanol

Mineral Oil (Paraffinum Liquidum)

Petrolatum

Paraffin Wax

Ozokerite

Ceresin

Microcrystalline Wax

PEG‑7 Glyceryl Cocoate

PEG‑20 Stearate

PEG‑40 Hydrogenated Castor Oil

PEG‑60 Hydrogenated Castor Oil

PEG‑100 Stearate

PEG‑120 Methyl Glucose Dioleate

PEG‑150 Distearate

PEG‑200 Glycol

Laureth‑7

Laureth‑4

Ceteareth‑20

Ceteth‑20

Diethanolamine (DEA)

Triethanolamine (TEA)

Monoethanolamine (MEA)

Cocamide DEA

Lauramide DEA

DEA‑Cetyl Phosphate

TEA‑Dodecylbenzenesulfonate

TEA‑Cocoate

TEA‑Stearate

TEA‑Laureth Sulfate

Triclosan

Triclocarban

FD&C Blue No. 1 (Brilliant Blue FCF)

FD&C Blue No. 2

FD&C Red No. 40 (Allura Red)

D&C Red No. 33

FD&C Yellow No. 5 (Tartrazine)

FD&C Yellow No. 6 (Sunset Yellow)

D&C Yellow No. 10

Green No. 3

Ext. Violet No. 2

Orange B

Caramel Color (added for tinting)

Carbon Black (for color)

Musk Ketone

Musk Xylene

Galaxolide (HHCB)

Tonalide (AHTN)

Cashmeran (as a musk fixative)

Polyethylene (microbeads)

Polypropylene (microbeads)

Nylon‑12 beads

Polymethyl Methacrylate (PMMA) beads

Polyethylene Terephthalate (PET) beads

Acrylates Copolymer beads

PTFE (Polytetrafluoroethylene)

Perfluorooctanoic Acid (PFOA)

Perfluorooctane Sulfonate (PFOS)

Fluorinated Acrylates

Perfluorodecalin

Perfluorohexane Sulfonate (PFHxS)

Tea Tree (Melaleuca) Oil

Pennyroyal Oil

Wintergreen Oil (Methyl Salicylate)

Sweet Birch Oil (Methyl Salicylate)

Clove Leaf Oil (high eugenol)

Eucalyptus Globulus Oil (strong forms)

Camphor Oil

Wormwood Oil