Ingredient Library

Learn about every ingredient we use and the ingredients we don't use. 

Nourishing Shampoo

The base of our formula, water acts as a solvent to blend and activate all the other ingredients. It hydrates the skin and coat while ensuring a gentle, lightweight texture.

Aloe juice hydrates, soothes, and nourishes the skin while reducing redness or irritation. It supports the skin’s natural healing process, ensuring a happy, healthy dog.

A natural humectant derived from plants, glycerin locks in moisture and prevents dryness. It soothes sensitive skin, helping to maintain a healthy hydration balance in your dog's coat and skin.

A plant-based surfactant made from coconut and sugar, coco-glucoside is incredibly mild and cleanses without stripping natural oils. It enhances foam while conditioning the coat for softness and manageability.

A gentle surfactant derived from coconut, this ingredient boosts foam and provides light conditioning. It’s safe for sensitive skin, leaving the coat clean, shiny, and soft.

A sulfate-free surfactant, SLMI effectively cleanses while being ultra-mild on skin. It creates a rich, creamy lather that rinses easily, making bath time stress-free for dogs.

A naturally derived humectant that hydrates and improves the overall feel of the shampoo. It enhances moisture retention in the skin and coat, promoting a soft, silky texture.

  1. A natural thickener and stabilizer, xanthan gum gives the shampoo its smooth, gel-like consistency. It is gentle, non-irritating, and helps evenly distribute the formula on your dog’s coat.

Renowned for its soothing properties, colloidal oatmeal calms irritated skin and relieves dryness or itching. It supports a healthy, balanced skin barrier and keeps your dog comfortable.

Panthenol strengthens the coat, reduces tangling, and adds a natural shine. Its deep conditioning benefits also help repair damage and support a resilient, healthy coat.

A skin-identical moisturizer that enhances hydration and prevents dryness. It keeps your dog's skin and coat soft, supple, and well-nourished.

Chamomile extract soothes and calms sensitive or irritated skin while promoting a healthy, shiny coat. It is naturally anti-inflammatory and ideal for dogs with delicate skin.

Our pet-safe fragrance leaves your dog smelling fresh without overwhelming their sensitive noses. They are created by isolating components of certain plants to make completely pet safe, non irritating scents that smell incredible.

A highly effective, gentle preservative system that protects the shampoo from harmful microbes while maintaining its freshness. Safe for sensitive skin, it ensures long-lasting product stability.

Used in minimal amounts to adjust the pH, citric acid ensures the shampoo is perfectly balanced for your dog’s skin. It helps maintain skin health and prevents irritation.

Nourishing Leave-In Conditioner Spray

The foundation of our formula, distilled water acts as a pure and gentle solvent, blending and activating the other ingredients. It provides lightweight hydration to refresh and soften your dog's coat and skin.

Aloe juice hydrates, soothes, and nourishes the skin while reducing redness or irritation. It supports the skin’s natural healing process, ensuring a happy, healthy dog.

A natural humectant derived from plants, glycerin draws in moisture to keep your dog's coat and skin hydrated. It soothes dryness and helps maintain a healthy, soft, and smooth texture.

This plant-based conditioning emulsifier smooths and detangles while leaving the coat soft and manageable. Gentle on sensitive skin, it adds a lightweight, silky finish to your dog's fur.

A natural hydration booster, Sodium PCA helps lock in moisture to prevent dryness. Gentle and skin-friendly, it supports a soft, shiny coat while maintaining the skin's natural balance.

A deeply hydrating ingredient, Panthenol conditions the coat and strengthens each strand. Known for its calming properties, it soothes sensitive skin and promotes a glossy, healthy-looking coat.

This lightweight protein adds strength and moisture to the coat, leaving it soft and smooth. It enhances the natural shine of your dog's fur while improving manageability.

A lightweight oil rich in vitamins and antioxidants, argan oil nourishes and moisturizes the coat. It reduces dryness and frizz, leaving the fur silky and smooth without a greasy residue.

Jojoba oil closely mimics the natural oils in a dog's skin, making it an excellent conditioner. It softens the coat and moisturizes the skin, leaving both healthy and beautifully shiny.

A lightweight, olive-derived emollient, squalane adds softness and shine to the coat. It protects against dryness, ensuring a smooth and silky finish without weighing the fur down.

Our pet-safe fragrance leaves your dog smelling fresh without overwhelming their sensitive noses. They are created by isolating components of certain plants to make completely pet safe, non irritating scents that smell incredible.

This gentle preservative ensures the formula stays fresh and free from harmful microbes. Safe and effective, it keeps the product stable and reliable for everyday use.

A natural stabilizer, xanthan gum keeps the formula perfectly blended for even application. It ensures the spray is smooth, lightweight, and easy to use.

Paw Cleanser

Water is the foundation of this formula, ensuring a light, refreshing, and non-sticky application. It allows the active ingredients to be evenly distributed across the paws, delivering hydration without residue.

Aloe juice hydrates, soothes, and nourishes the skin while reducing redness or irritation. It supports the skin’s natural healing process, ensuring a happy, healthy dog.

Derived from coconut, Coco-Glucoside is a biodegradable, non-stripping surfactant that lifts away dirt and grime without disrupting the skin’s natural oils. It provides a soft, stable foam that cleans effectively while maintaining paw moisture and comfort.

This plant-based surfactant not only cleanses gently but also acts as a natural solubilizer, ensuring that any oils in the formula are fully dissolved. t’s the reason why our cleanser is effective, stable, and non-greasy.

A natural humectant, Glycerin draws water into the skin, preventing dryness and cracking. It’s the key to ensuring paws stay hydrated, flexible, and comfortable, even after frequent use.

Unlike traditional glycols, Propanediol is a plant-derived moisturizer that increases hydration without feeling sticky. It also helps improve the efficacy of the preservative system, keeping the formula safe and effective for longer.

Known as Pro-Vitamin B5, Panthenol works to repair and reinforce the paw pads’ natural barrier, reducing irritation while making paws more resilient to harsh surfaces like pavement and gravel.

Rich in amino acids, Rice Protein strengthens the skin, helping to repair and maintain its natural elasticity. Unlike heavy oils, it provides lightweight nourishment, making it the perfect choice for a no-rinse formula.

Sodium PCA is a powerful humectant that mimics the skin’s natural moisture factors, ensuring paws stay soft and supple without overloading the formula. It keeps hydration levels balanced and long-lasting.

Unlike traditional oils, Broccoli Seed Oil absorbs instantly, leaving behind a silky, non-greasy finish. It’s packed with fatty acids that help protect, smooth, and soften paw pads, making it the perfect plant-based alternative to silicones.

A natural chelating agent, Sodium Gluconate binds to minerals in water, preventing cloudiness and ensuring the formula remains effective. It also enhances the stability of surfactants, keeping the cleanser working at its best.

Write a complete answer to the most frequent questions that your customers might have, such as important product information, shipping policies, payment issues or returns.

Write a complete answer to the most frequent questions that your customers might have, such as important product information, shipping policies, payment issues or returns.

Grooming Powder

Acts as the lightweight, silky base of our formula, ensuring a smooth, non-clumping texture. It helps absorb excess moisture from fur and paws while keeping the coat soft and dry.

A soothing powerhouse, colloidal oatmeal is rich in beta-glucans and antioxidants that calm irritation, reduce itching, and promote skin hydration. Perfect for dogs with dry, sensitive, or allergy-prone skin.

A gentle, mineral-rich clay that absorbs excess oil, dirt, and impurities without drying out the skin. It softens the coat, helps detangle matted fur, and promotes a naturally fresh feel.

A natural deodorizer that neutralizes odors at the source rather than masking them. Ideal for refreshing paws, absorbing excess oils, and maintaining a fresh-smelling coat between baths.

A concentrated form of aloe vera, packed with hydrating and anti-inflammatory properties. It helps cool, soothe, and protect delicate skin while enhancing overall coat health.

A gentle botanical known for its calming and anti-inflammatory properties. It soothes the skin while imparting a light, fresh scent, ensuring your pup smells clean and refreshed—without overpowering fragrance.

Paw Balm

Chosen for its firm yet smooth texture, this plant-based wax forms a breathable protective barrier that locks in moisture while keeping paws and noses shielded from harsh elements like hot pavement, ice, and rough terrain—without the greasiness of beeswax.

A lightweight, fast-absorbing moisturizer that deeply hydrates without leaving an oily residue, ensuring paws and noses stay nourished without making floors or furniture slippery.

Nature’s closest match to a dog’s own skin oils, jojoba helps restore balance, repair dryness, and provide long-lasting hydration while keeping skin soft and supple.

Packed with antioxidants and omega fatty acids, this powerhouse oil promotes skin repair, reduces inflammation, and accelerates healing for dry, damaged areas.

A natural alternative to silicone, this unique oil creates a silky, non-greasy finish, ensuring smooth application and fast absorption while delivering deep hydration and nourishment.

A powerful antioxidant that protects against environmental damage while extending the shelf life of the balm, ensuring every application is as effective as the first.