The easiest way to stay ahead of mats.

Poof Powder
A dry shampoo + detangler that absorbs oil, refreshes the coat, and helps break apart tangles on dry hair.
Breaks apart mats fast
Work into tangles and brush through with less pulling and resistance.
Refreshes without a bath
Absorbs oil and odor instantly. No water, foam, or drying time needed.
Made for friction zones
Perfect for behind ears, under harnesses, under collars, and other high-matting areas.
Real dogs. Real coats. Real results.
Build your maintenance routine.
Your dog is going to mat.
Three simple steps to keep coats softer, cleaner, and easier to brush between grooming appointments.


The No-Mat Routine
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$26
Soft Suds
Hydrating shampoo that gently cleans while leaving the coat softer and easier to manage.
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$22
Slip Spray
Daily brush mist that adds slip, restores hydration, and helps reduce tugging and breakage.
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$18
Poof Powder
Dry shampoo + detangler that refreshes the coat and helps break apart knots and mats.
Lasts most people 4-6 months
Discover NowLoved by 1000+ dog parents
Made for the coat that mat.
Every formula is designed specifically for high-maintenance coats that need extra support between grooming appointments.
Built by a groomer.
Melissa created Bloom Groom after years of working hands-on with tangled, impacted, and difficult coats.
Designed to be used.
Professional-grade products made for real routines, not just aesthetics.
What pet parents are saying.
The grooming powder is the best thing we’ve found to help break up matted areas in our Goldendoodle's fur. Take your time and use it with a slicker brush and you won’t have to shave your dog down. We love it.
The powder on matting is great I love it. Also her feet were so clean after using the Paw Cleanser. Definitely softer and cleaner
His topknot was nearly felted and I had my doubts this would do anything. It took a total of 4 pumps and 10 minutes to get all of the matting out. I was able to run a comb through it. I’m really impressed — this worked a miracle for me.
Better maintenance changes everything.
Daily care doesn’t need to feel overwhelming. We created Bloom Groom to help make brushing easier, gentler, and more manageable at home.