A simple routine that stops mats before they start. Three products. One system. Built by a groomer to make brushing easier, faster, and actually work.
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Breaks up mats before they turn into shave-downs.
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Makes brushing smooth instead of a fight.
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Keeps the coat soft, clean, and manageable between grooms.
Bundling saves $6 on one-time purchases and $16 on subscription.
One set lasts most dogs 4-5 months.
Mat-prone coats don’t stay manageable on their own.
They build friction, hold oil, and tighten over time.
That’s why brushing alone doesn’t work.
The No-Mat Routine fixes the problem at every step.
Soft Suds resets the coat without stripping it.
Slip Spray adds glide so brushing doesn’t pull.
Poof Powder stops mats before they form between washes.
Used together, they turn grooming from something reactive into something consistent.
Less fighting the coat.
Less guessing.
Just a routine that works.
Soft Suds, 16 fl oz
Slip Spray, 8 fl oz
Poof Powder, 1.52 oz
Made in USA
1. Spot Treat (Poof Powder)
Target stubborn tangles, knots, and mats so they can be brushed out easier.
2. Spray before brushing (Slip Spray)
Mist lightly every time you brush to prevent breakage and keep the coat hydrated.
3. Reset the coat (Soft Suds)
Wash every 2-4 weeks to keep the coat clean. Soft Suds won't strip the skin or coat barrier.
For dogs whose coats tangle between grooms.
Especially helpful for:
• Doodles, Poodles, and mixes
• Long, curly, or dense coats
• Dogs that mat behind ears, under legs, or along the tail
For owners who:
• feel like brushing never “sticks”
• deal with recurring mats
• want to stay ahead of the coat instead of fixing it later
Poof Powder:
Maranta Arundinacea (Arrowroot) Root Powder, Tapioca Starch, Avena Sativa Kernel (Oat) Flour, Kaolin, Sodium Bicarbonate, Aloe Barbadensis Leaf Juice Powder, Squalane, Anthemis Nobilis (Roman Chamomile) Flower Oil.
Slip Spray:
Water/Aqua, Polysorbate 20, Glycerin, Panthenol, Niacinamide, Sodium PCA, Fragrance (Plant-Based) (only in scented options), Hydroxypropyltrimonium Honey, Phenoxyethanol, Aloe, Barbadensis Leaf Juice Powder, Caprylyl Glycol, Sodium Gluconate, Allantoin, Argania Spinosa Kernel (Argan) Oil, Hydrolyzed Rice Protein, Hydrolyzed Quinoa Protein, Squalane, Sorbic Acid, Sodium Hydroxide, Hydrogenated Lecithin.
Soft Suds:
Water, Glycerin, Aloe Barbadensis Leaf Juice, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Methyl Isethionate, Xanthan Gum, Propanediol, Fragrance (Plant-Based), Colloidal Oatmeal, Panthenol (Pro-Vitamin B5), Sodium PCA, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citric Acid
Learn more about our ingredients here
What changes when you stick with it
2
Brushing becomes easier
You learn to catch tangles before they turn to mats, their coat gets softer.
6
Mats stop building up
You notice fewer tangles and mats. Little snags are easy to remove.
12
Grooming becomes enjoyable
No more shavedowns. Just an easy-to-groom coat.
This isn’t more effort. It’s the right products, used together.
