Most shampoos strip the coat dry—which leads to faster tangling days later.
Soft Suds cleans gently while keeping the coat soft, hydrated, and easier to brush.
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Cleans without stripping the coat’s natural oils.
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Leaves hair soft and flexible—not squeaky or dry.
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Rinses clean with no residue or buildup.
Developed by a professional groomer for coats that mat between grooms
Most shampoos clean by stripping the coat. That leaves hair dry, brittle, and more likely to tangle a few days later.
Soft Suds works differently. It lifts dirt and oil while keeping the cuticle intact, so the coat stays soft, hydrated, and easier to brush.
What you use on bath day affects everything that comes after. This keeps your routine working—not resetting it.
Fragranced options made with plant-based, IFRA-compliant fragrances.
16 fl oz / 473mL
Made in USA
- DRENCH: Thoroughly wet the coat with lukewarm water.
- MASSAGE: Apply SOFT from neck to tail. Focus on the skin—not just the hair.
- RINSE: Rinse until the water runs clear.
Wash every 2-4 weeks.
For dogs whose coats get harder to manage after bath day.
Doodles, poodles, shih tzus, spaniels—and any coat that tangles between grooms.
Water, Glycerin, Aloe Barbadensis Leaf Juice, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Methyl Isethionate, Xantham Gum, Propanediol, Plant-based Extracts (for scent), Colloidal Oatmeal, Panthenol (pro-vitamin b5), Sodium PCA, Chamomilla Recutita (Matricaria) Flower Extract, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Citric Acid
Learn more about our ingredients here
Bath day stops backfiring.
Your dog comes out clean—but stays soft and manageable days later.
The skin underneath stays calm.
No stripped barrier, no post-bath itch spiral.
The coat actually holds up between baths.
Hydrated hair tangles less and stays easier to brush.
How Soft Suds compares
Most shampoos were built to clean any dog. Soft Suds was built for yours.
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Soft Suds |
Generic Shampoo |
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|---|---|---|
| Cleans without stripping the coat | — | |
| Supports coat health between baths | — | |
| Sulfate and sulfonate-free | — | |
| Fragrance options that won't irritate skin | — | |
| 30-day money-back guarantee | — |
