Our Story
The Science of Slip™
The Mission: Solve the one problem dog parents have with grooming — matting.
If your dog mats, you’re not doing anything wrong. Most owners are trying. They’re brushing, buying products, doing their best.
But most products are built to clean—not to maintain a coat.
So mats keep forming, brushing becomes a fight, and grooming ends in shave-downs.
That’s the problem we set out to solve.
Born in a grooming van
Bloom Groom was built by a professional groomer with 30+ years of hands-on experience.
Not in a boardroom, at the grooming table.
After working with thousands of dogs, one pattern became clear: Dog owners were trying, but the routine wasn’t working.
We learned it wasn’t a lack of effort, it was a lack of the right system.
Because preventing mats isn’t about brushing harder.
It’s about:
- reducing friction
- supporting the coat
- using products made for maintenance—not just cleaning
So we built a simple system for at-home coat care.
Products that:
- make brushing easier
- keep coats soft and manageable
- help prevent mats before they start
No complicated routines. No harsh formulas. Just what actually works.
This is for the dogs who mat.
The coats that take work.
The owners who are trying to get it right.
If that’s you—you’re in the right place.
Because high-maintenance coats don’t need more effort.
They need a better approach.