Groomer's Journal

The Bloom Groom Routine

Three products. One daily routine. Zero mats.

Step

Product

Role

How To Use

Step 1

Poof Powder

Spot Treat & Demat

Dust directly onto stubborn knots, ears, or high-friction areas. Work apart gently with fingers to break friction, brush out, and comb check.

Step 2

Slip Spray

Daily Shield & Conditioning

Mist lightly over the coat prior to daily brushing. Protects against hair breakage, seals in moisture, and eliminates static.

Step 3

Soft Suds

Deep Cleanse & Refresh

Wash 1–2x per month. Clean hair doesn't stick together like Velcro; removing buildup prevents future mats from taking root.