Stop the Shave-Down. Start Coatkeeping™

The groomer-developed routine designed to make at-home brushing easier, more gentle, and stress-free for mat-prone dogs and cats.

"After decades as a professional groomer, I saw the same heartbreak over and over: owners loving their dogs deeply, but struggling with painful mats they didn't know were forming. Coatkeeping isn't a secret—it’s just the right routine with the right formulas."

— Melissa Leonard, Founder, Bloom Groom

The Core Principals

1

Never Brush Dry Hair.

Dry brushing snaps hair shafts, creates static, and turns minor tangles into severe mats.

2

Separate, Don't Force.

Friction causes pain. Use targeted formulas to absorb oils and break friction before a brush ever touches the coat.

3

Check Your Work.

A coat isn't detangled when it looks brushed. It’s detangled when a metal comb glides smoothly to the skin.

The Routine

Three products. One Method. Better Coat.

Step

Product

Role

How To Use

Step 1

Poof Powder

Poof Powder

Spot Treat & Demat

Poof directly onto stubborn tangles, knots, or mats found on the ears, tail or other high-friction areas. Work apart gently with fingers to break friction, brush out, and comb check. Absorb excess oil and odor between baths.

Step 2

Slip Spray

Slip Spray

Daily Shield & Conditioning

Mist lightly over the coat prior to regular brushing. Protects against hair breakage, seals in moisture, and eliminates static.

Step 3

Soft Suds

Soft Suds

Cleanse & Reset

A gentle yet deep cleanse that resets without stripping. Wash away oils, grime, and any buildup from daily life. Safe to use every 1-2 weeks.

A message from Melissa

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