Our Story
Built from years behind the grooming table.
Bloom Groom was created to make maintenance easier for dogs with coats that mat, tangle, and fight the brush.
Most dog products weren’t made for high-maintenance coats.
After grooming thousands of dogs over the years, we saw the same problems over and over again:
- coats matting between appointments
- brushing becoming stressful
- dry, tangled hair that fought the brush
- owners overwhelmed by maintenance
Most products either over-cleaned the coat, masked odor with fragrance, or didn’t actually help with daily maintenance.
So we decided to build something different.
From a grooming van to Bloom Groom.
Bloom Groom was founded by Melissa, a professional groomer with decades of hands-on experience working with difficult coats every day.
What started as solutions for real client problems slowly became the foundation for an entirely new kind of coat care brand:
Professional-grade maintenance products designed specifically for mat-prone dogs at home.
We focus on maintenance, not just bath day.
Healthy coats are built between grooming appointments.
That’s why every Bloom Groom formula is designed to support the things that matter most for high-maintenance coats:
- easier brushing
- less friction
- softer texture
- better slip
- reduced tangling
- healthier-looking coats over time
We believe proactive maintenance leads to happier dogs, easier grooming, and fewer stressful shavedowns.
Better ingredients. Real performance.
Our formulas combine professional grooming insight with skincare-inspired ingredients like colloidal oatmeal, panthenol, sodium PCA, aloe vera, and gentle plant-based cleansers.
Every formula is created to feel effective, comfortable, and easy to use regularly.
No overcomplicated jargon.
No harsh detergents.
No products made just to sit pretty on a shelf.
This is for the coats that mat and the people who take care of them.
We want to make coat care easier.
We know how overwhelming coat maintenance can feel.
Bloom Groom exists to help dog owners stay ahead of mats, feel more confident at home, and build healthier routines with products that genuinely make brushing easier.